
- Intelligent Automation
- Written By Namita Bhagat
Using AI Just for Blogs? You’re Overlooking Massive Gains From AI in Business Automation!
07-Oct-2024 . 5 min read
If you’re using AI to crank out blog posts and social media content only, you’re missing out on a massive opportunity to leverage AI in business automation.
AI has markedly made significant strides in expanding its capabilities, scope, and usability. Many businesses—possibly your competitors as well—are using this powerful technology in combination with automation technologies to:
- Streamline processes and workflows
- Eliminate repetitive, time-consuming tasks
- Automate manual processes for error-free output
- Drive better efficiency, productivity across functions
This article discusses how you can harness AI in more valuable ways to truly transform your business.
AI, Generative AI, and GPT: A Quick Roundup
Notably, all three are quite distinct yet share common ground!
- AI (Artificial Intelligence): In simple terms, AI technology seeks to create machines that think and learn like humans. It covers a broad range of computer science disciplines aimed at developing intelligent systems that can reason, learn, and operate on their own.
- Generative AI: This type of AI can generate new content (text, images, audio, and code) instead of just processing existing data. Trained on extensive datasets, Generative AI models recognize patterns and relationships and use those insights to output original content. ChatGPT, Gemini and DALL-E 2 fall in this category.
- GPT (Generative Pre-trained Transformer): Another class of AI that produces human-like text in response to prompts, leveraging deep learning to understand context and generate coherent replies. A GPT can adapt to various applications, such as content creation and customer support. You’ve surely heard of Google AI LaMDA and Bing CoPilot, right?
AI in Business Processes Beyond Content
While AI is widely used for content and creativity, you have several more opportunities to tap into its true potential. Here are some key business areas where it can help you:
- Data Analysis & Insights: AI tools can analyze large datasets quickly and identify trends to offer actionable insights for informed business decisions. Furthermore, predictive analytics can help forecast sales and customer behaviour.
- Customer Support & Service: AI chatbots can generate automated replies to routine inquiries and troubleshoot problems. Designed to work 24/7, they allow human executives to focus on more complicated or tactical tasks.
- Marketing and Communications: Generative AI can craft marketing messages based on customer preferences and behaviours, enabling highly targeted campaigns. It also creates personalized email content or product recommendations.

While publicly accessible generative AI tools like Google-owned Gemini and OpenAI’s ChatGPT are out there, you might benefit more from applications tailored specifically to your business and operational needs. At Centelli, we’ve created an informative guide that explores how a custom-built AI/GPT solution can streamline business processes and unlock greater value and scalability. Get your FREE copy here.
- Automation of Repetitive Tasks: AI helps automate routine tasks such as scheduling, documentation, data management, and reporting, to name a few. Intelligent automation can be implemented across diverse functions, including marketing, customer service, HR, accounting, supply chain management, and more.
- Product Development & Innovation: AI can help brainstorm new product development or feature enhancements, followed by rapid prototyping. As a result, you achieve faster time to market.
- Training and Development: AI tools can act as virtual mentors. You can use AI-driven platforms to deliver personalized training modules, thereby accelerating employee onboarding and skill development.
So, you can see why intelligent automation is a more effective route to achieving seamless and highly efficient processes and workflows.
The Idea of Human-Centric AI and GPT
Human-centric AI and GPT enable you to create a modern workplace that thrives on the complementary strengths of both humans and AI. Let’s break down this idea with some examples:
- Enhanced Decision-Making: While AI can analyse vast amounts of data and identify patterns quickly, human intuition, experience, and contextual understanding are essential for interpreting these insights. Together, they can make better-informed decisions.
- Efficiency and Creativity: AI-automated processes free up humans to focus on creative problem-solving and strategic thinking. This allows your team to innovate and bring more value.
- Personalized Employee Experience: Leverage AI to customize professional development and recognition programs for each employee, fostering a supportive workplace culture and enhancing overall satisfaction.
- Adaptability: Humans are adept at adapting to unexpected situations and changes in context, something AI might struggle with. Working together allows teams to navigate uncertainties more effectively.
- Feedback Loop: Humans can provide valuable feedback to AI systems, helping them learn and improve over time. This iterative process ensures their collaboration aligns with business needs.
Gain More Efficiency with AI in Business Automation
Generative AI and GPT are great tools for content creation and other creative tasks.
However, if you aim to elevate business processes in both depth and range, AI-led automation is the way to go. This is because intelligent automation provides a more direct and efficient path to enhancing a multitude of processes throughout your business.
Here’s a recap of how the two tools differ:
- Generative AI: Mostly focuses on new content creation and scaling
- AI Automation: Automates manual, repetitive, rule-based tasks across departments using AI
Notably, AI automation ensures greater efficiency. Tasks like data administration and email management are two good examples of how it saves time and effort by sorting, filtering, organizing, and processing information. Additionally, its analytical, problem-solving, and decision-support capabilities further optimize and boost overall productivity.

Next, see how AI Automation delivers more:
- Task-Specific Efficiency: AI-driven automation is designed for repetitive, often tedious tasks, minimizing human intervention. This achieves faster turnaround times without sacrificing accuracy.
- Seamless Integration: Automation tools integrate smoothly with existing systems, enhancing data flow and minimizing manual entry while ensuring workflow continuity.
There’s a lot of discussion around AI’s impact on businesses and workplaces. Interestingly, experts suggest that AI works best when collaborating with humans! This collaborative approach leverages the strengths of both, complementing each other. Our FREE guide showcases real use cases of Human-Centric AI/GPT Automations in action.
- Scalability: AI-led automation can easily scale to handle increased workloads, making it ideal for businesses experiencing rapid growth or seasonal fluctuations.
- Cost-Effectiveness: AI in business automation helps reduce labour costs and overheads, optimizing ROI through enhanced productivity and operational efficiency.
Drop us a line if you have any queries or service requests!